Textbooks

In this fully updated Third Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities.

No matter how famous someone might be, the fact remains; most of the other seven billion people on Earth wouldn't know him or her from the next person. Add this reality to one's shrinking recognizability among the multiple billions down through history, and the worldly emphasis on standing out really falls flat; we're all in this obscurity thing together.

Ironically, the trouble with me and you and the rest of humanity is not a lack of self-confidence but that we have far too much self-importance. To live and die unnoticed would seem a grave injustice to many. It's all too easy to think we're somebody if our portfolio is strong, there are a few letters after our name, or we're well-known at work, church, or school.

As pride creeps in, we are tempted to want more: more recognition, more admiration, more influence, more, more, more. Few have ever given thought to wanting less. That's why we need Embracing Obscurity.

Putting the premise into immediate action, an established Christian author electing to remain anonymous writes about living and dying in simplicity, contending that true success, as modeled by Jesus, starts with humility, service, sacrifice, and surrender. Such a life involves mystery and banks on the hope that today is just a dress rehearsal for eternity.

When we stop imitating the world and instead choose to embrace obscurity, real life -- chock full of significance, purpose, and renewed passion -- begins.

This shorter edition of The Enjoyment of Music continues to teach students how to listen and connect to any kind of music. After more than fifty years of successfully preparing students for a lifetime of informed listening, the Twelfth Edition raises the bar with an expanded repertory of appealing music, an exciting new listening and assessment pedagogy, and the richest and most user-friendly online resources available to students today.

A new vision for learning that prepares our students to succeed in the changing society and workforce of tomorrow.

Today's students must be equipped with the skills to be competitive in the workforce and society of tomorrow. How can we empower our students to be adaptable, collaborative, and independent so that they may prosper and succeed in this increasingly technological age?

In The Evolution of Education, Willard R. Daggett calls on all who care about the future of our children to renew their commitment to equity and excellence in education. Daggett provides a sustainable framework for developing the success skills that students need to grow, work, and thrive into the future. He shows leaders how all schools can embrace a new vision for learning that will better prepare students for the challenges and opportunities ahead.

Discover the tools necessary to support sustainable school transformation and help build a strong workforce and prosperous society in The Evolution of Education. Gain the knowledge you need to work toward school change that builds on the lessons of the past and the historical strength of the American education system. Together, we can instill skills such as creativity, collaboration, adaptability, and time management in our students, empowering them and setting them on course to excel in school, work, and life.